Uruguay and Value 2.0

Coming from a developing country where bureaucracy rules and successfully doing business requires an extreme exercise in patience, I found the Value 2.0 article to be very interesting. More often than not, the people's and especially the federal government's inability to recognize and fully understand the importance of this new set of rules for business, culture and society, makes local companies miss great opportunities to capture market share away from larger regional companies who operate under more flexible conditions.

Additionally, I found a statement in Rule #8 to be the most significant one since it completely goes against what standard business practices are in Uruguay. The part reads: "...large enterprises need to shift their thinking and learn a great deal from multiple inexpensive, rapid failures, rather than learning a little from a single launch event". Even if a particular project or idea is already very good it will be analyzed and re-analyzed so many times to the point that when it finally comes to fruition it will most probably be already too late for it to become competitive in a globalized environment. If this mentality could be changed, I am sure Uruguay would be at least on par with Chile in terms of economic development within South America, if not better. Hopefully soon I will be able to help my country with this new paradigm.